OpenCart, one of the most user-friendly and easy-to-operate web platforms helps you create your e-commerce store in the most professional, aesthetic, and responsive fashion. But it cannot just bring in customers for you too. That is an effort you have to put in from your end and the success of your online business directly depends on how best you use your OpenCart Platform to create a strong customer base.
Let’s read on to understand some pointers that can help you create a clientele for your brand online.
Word of Mouth
Though the oldest and seemingly outdated method, word of mouth is the easiest way to get the word out about your new e-commerce store. People are significantly more likely to visit and purchase products from a store that has been recommended to them by a friend, as opposed to a store that they have seen in random advertisements. Though traditional, word of mouth is one of the most effective marketing techniques a business can use, so it’s important that you make the most of it.
Social Media
Once your e-commerce store is up and running, it’s a good idea to set up accounts for your business on the most popular social media platforms like Twitter, Facebook, and Instagram. Always post links about your business and products on these social media platforms and make sure to use the best photos of your products to make your post stand out.
Being cost-effective and result assuring, social media advertising is a great way to reach new customers online and can be tailored to ensure that you are only advertising to people who are the right target audience for your products/services.
Discounts and Giveaways
Discounts and giveaways are the best way to get new customers on board. The signup discount offers to bring in hesitant first-timers on board. Once they make a purchase, their experience while shopping and the quality of your product will ensure that they stay with you long enough.
Email Marketing
Email marketing has been proven to be the most effective way to reach your customer directly and gain their attention. Once you have generated a mailing list of interested and engaging customers, you can promote your business and products very effectively on a constant basis with regular mail updates. Email marketing can be effective for not only initial days but to continuously promote offers, discount sales, or new product launches to existing customers. It is a great idea to add a sign-up option on your e-commerce store’s homepage, and include an opt-in option when customers complete their purchases to include them in your mailing lists.
Search Engine Optimisation & Pay Per Click
Improving your SEO is an effective way of generating traffic and promoting your e-commerce store. Simple techniques, such as keyword research and meta tag work, can rapidly improve your search engine rankings. If you are not 100% confident with improving your SEO by yourself you can hire skilled SEO professionals who are able to do all of the work for you. Google Adwords and PPC help you reach the audience effectively.
It is important to remember is that building up your e-commerce store and a solid customer base is a time-consuming process. Consistent and robust practicing of the above-said techniques will ensure a steady inflow of customers to your new business. You can also seek professional help from experts in this field to give your business the required facelift to gain mileage in the online field.