Your website or customer complaints appears to your prospective clients in different search engines. You may not be having a website still customer feedback positive as well as negative will be posted in different social media, feedback forums etc. Satisfied customers may not bother to comment positive feedback in forums. But an irritated customer will surely do it in the available media.
It is not easy to remove all those negative feedbacks, but you can make the positive comments appear on the top and the negative things farther down so that many people don’t see all those bad comments of your brand. The situation be bad or neutral a good presence online is vital to individuals and brands.
And it is not about creating something that you are not; it’s creating everything that you actually are!