It is a well-known fact that OpenCart is a free, open-source e-commerce platform. It empowers its users to sell and buy products online. What makes Opencart stand out is that it provides access to its source code to its users and gives them the flexibility to modify and customize their online business. Even with all the flexibility offered there are a plethora of businesses online each vying with the other to reach a page One Ranking in Google Search. There are few steps that you need to take to make your business achieve that feat in online ranking. Let us throw light on a few of those steps.
#1: Ensure every page on your OpenCart Store is Optimized.
OpenCart is a search engine-friendly platform that has been strategically designed in such a manner as to allow users to index all of its pages and they can be identified in search engines. Therefore when you make your page more SEO friendly by providing details like Meta Title, Meta Description, and Meta keywords, you are making it easier for search engines to get your store data.
#2: URL Structure needs to be optimized
The key to getting your webpage to show up higher in search engine ranking is by creating you need to strategize your URL in such a way that your OpenCart website has shorter, friendly, and meaningful URLs.
#3: No duplicate or plagiarised Content
Did you know that there are two ways to access the OpenCart site? One is through
http://Worldwebsolutions.in and the other is through http://www.YourOpencartSore.com.
To a search engine, this will look like you have 2 websites with the same content and this will prove disastrous to your SERP. To avoid that you must ensure that all your links land in the same place. Also, ensure to have unique content specially written for your website and not plagiarised.
#4: Create a Robots.txt File.
Robots.txt is that special file that the search engine crawler looks for when it enters your website. It tells the search engine spider which page needs to be indexed and which one is to be ignored. That’s why you should have a robots.txt file for your OpenCart site.
# 5: Create XML Sitemap for your Opencart website.
Although OpenCart has created an HTML sitemap for you, you should still create another XML sitemap to get a better ranking. This is because it is way easier for crawlers to see the complete structure with an XML sitemap and retrieve it more efficiently. It will help search engines like Google, Bing, Yahoo, and Ask.com to better index your OpenCart web pages.
#6: Use a clean Theme from OpenCart
A clean OpenCart theme is something with a valid XHTML code and has a CSS stylesheet that is very easy to modify. It helps the crawlers to get your website data much faster and easier, so your site will be index faster, and rank higher.
#7: Adding Google Analytics to Your Site.
Google Analytics is free, popular, and a powerful reporting and metrics tool for any website owner to use. It provides valuable insight into your website traffic and throws light into potential keywords that you can use.
#8: Blogs are essential for improving ranking
Research says that blogs improve your website traffic, have tremendous backlink exposure and 100% assured more indexed pages than pages without them.
#9: Don’t wait for organic indexing
Your OpenCart site will be organically indexed, however don’t wait for the same and submit your URLs to all the search engines as soon as the site is up and running.
#10: Create a Youtube Channel
Besides being a great marketing tool, youtube also helps you get more backlinks and increase trust from search engines. Adding Videos to your blog posts can create more customer engagement and thereby improve ranking.
#11: Amp up your Social Networking
The algorithm of search engines prioritizes links shared on social networks. When the link is being sent to a network such as Facebook, Google Plus, or Twitter, then it would be indexed immediately and has an opportunity to get TOP ranking in search engines.
If you think you are not equipped to handle all these aspects to help your OpenCart Website climb the search engine ranking, do not worry. You have experts to do that job just perfectly. Handover the task and see the magic happen.