Like any business, starting an ecommerce business needs some sort of steps to make them a success. In this new era, most of the conventional business are facing a huge setback either by their huge real estate cost or by the operational expenses. Thinking of futuristic ecommerce business ideas to penetrate into the market to make our share of business is the right choice.

Is it easy to make an ecommerce business successful? No, it’s not easy! if we do unprofessional way. Professional implementation is very important to make small and medium size businesses do ecommerce business. We can see more projects online as failed because of the poor implementation. The step by step approach to make the ecommerce business to do the necessary parameters is the key to success of the online business.

Need a feasible E-Commerce Strategy and Business Model

Most people think that for a successful E-commerce business we need a unique idea. To some extent there is importance for unique idea but with a well-planned business model

We can see several E-Commerce business models in the market, but the most important aspect for the business owner is to understand their own business or idea in depth and start building a strategic business model which can create a value proposition. It is very important to state why we are running the particular E commerce, what is the uniqueness which we are generating to our clients, how we can bring customers to our website and maintain a steady business. For building a business model we need to do a detailed research and feasibility study for the same. Also we can study the successful models in the market and do the replication too for the same.

Internal Business Model and Plan is needed

Once the business model is formed, we need to implement a strategic business plan for implementing them. The business plan will help to implement step by step processes in the business in day today activities. Along with this business plan a budget plan can be made for implementing the business plan without fail. This is an area where we can hire an expert consultant or else we should be able to make them documented in a very clear manner for the steps to be taken.

Choosing The Right Technology and its Expertise.

The technology selection is another key part of the project where we have to consider the future development and possibility of enhancement which has to be taken care of well. The step by step implementation of technology will help us to move forward to a great extent. For moving forward, the technology should be easily available resources, latest version with lesser cost of development. Also we need to consider integration options available for payment gateway services, shipping partners, analyzing tools, ERP and CRM applications, marketing tools availability.

Design Perspective

Any ecommerce website has significant importance in UI design with modern methods like responsive websites which can be easily suited to any of the devices like, desktop, laptop, tab and mobile devices. With a brand icon which should give an international look and feel will give more trust in online. It should give an easy feeling to navigate in all the devices which may help the user experience much more appealing.

In general, any ecommerce has a pattern for product presentation, shopping cart, wish list, the flow from shopping cart to the payment gateway which we recommend to do in the common way of presentation as other major E-commerce applications like Flipkart, Amazon, Ayurvedicmall, Thottam Farm Fresh, Agtc Store, CoconutKart, Prayanafarm, Freshpackmall and others. This is because we do not want to make our customers teach them how to use our website? The time taken for educating and familiarizing our way of presentation can be avoided. This will help the customer in easy navigation which may help for better conversion of sales.

From the home page itself we should give a feeling that this is a website which is for selling so and so category of products.

Implementation of Business Model in the flow of Ecommerce Website

Ecommerce websites have a set of rules which we need to keep as customer expectations which we need to implement in our website for giving a professional approach. This is an area where you need an Ecommerce Consultant to make it done in the right way. Hiring an Ecommerce Consultant who has good experience in implementing the starter level ecommerce to ecommerce having regular foot fall is having an important key role in the success of any ecommerce business.

From the start of an ecommerce business flow in the website there are a lot of areas we have to maintain the professional approach. For example, an email or an sms originating from the ecommerce website have very much importance for any instance. Like this there are lot areas where we have to look forward like product loading, blog writing, ecommerce legal compliances for the particular category, managing logistics tie-ups etc. in the initial stage and on the running stage order processing, generate footfalls to the ecommerce website, maintaining existing customers, maintain new customers, converting prospective customers etc. These area is very important for running an ecommerce to achieve return of investment.

Another key area like customer satisfaction, reordering from existing customers, reference sales from existing customers have importance in the success of ecommerce business. A long term association of an experienced Ecommerce consultant has a key role for the success of these areas.

Marketing an Ecommerce Application

Generating sales by marketing needs proper digital marketing, offline marketing, awareness programs in different channels depending upon the category of products and services in the Ecommerce platform. Social media marketing and advertisements options like www.facebookcom, www.instagram.com, www.google.com, www.bing.com etc should be managed with proper budget and professional manner. Here we have an option for taking professional service from digital and online marketing experts for search engine optimization and also google and other social media advertisement management experts for the same.

Retention of customers and generating new sales from existing customers is a key part in any business. Almost 40 % of the total sales can be regenerated by 25 % of the existing customers. Here we need a successful team for customer care with customer sales regeneration is needed. Generating loyal customers to the ecommerce business is the greatest asset, which helps great value for the business.